You’ve decided to go with Shopify. One of the first decisions to make at the beginning of your journey as a new ecommerce entrepreneur. You move fast, you are determined.
And now you took a new decision, you want to make your Shopify multilingual. Or maybe you don’t know if you should do it: let’s see the advantages of going global then.
What are the Advantages of Making your Shopify store Multilingual?
How can I sell more? This is the question that we all asked to ourselves as an Ecommerce Entrepreneur.
And one way to do it is going global. But to say the truth, it’s scary, right? Going on an unknown market, going outside of our comfort zone…but the reward could be highly profitable.
So what is the advantage of making your Shopify multilingual?
Targeting new markets. Period.
And more. In fact by going multilingual you can increase your sales by targeting new foreign markets, but not because you just target them. Because you create more value for them, like I explained in this article on How to Create Value to your Audience by Internationalizing?
By Internationalizing you don’t just translate your website to target a new market, you adapt your content to a market to create value for it, to ease the buying process, and to adapt yourself to your targeted market’s culture.
It’s been proved that 90% of non-English speakers won’t buy on an English website.
So, making your Shopify Multilingual means selling to all the potential customers you exclude by just having your store translated in your native language.
Convinced now? Yes, but making your store multilingual seems difficult? Let’s see how to do it in the easiest way then!
Choose the languages that you want your Website to be translated into
First, you need to understand to which market you want to sell. And to do so, Google Analytics is your friend. It’s the most used analytics tool in the world and will help you studying your traffic.
Go on your Google Analytics Dashboard > Audience > Geographical Data > Language, and you will get something like that:
Then choose the most used language by your users and translate your Shopify with these languages. Of course, your choice will depend on some other parameters:
Do you know the languages you want to translate your Shopify store into ? Is automatic translation enough for you? Or do you need to invest in professional translation? etc..
Do your choice according to the work and money you are ready to invest in making your Shopify Store multilingual.
Setting up the International Shipping of your Shopify store
Make international shipping available is an important step to be able to sell internationally. We can find 3 main levels of international shipping:
- Shipping from your home
This case is the one with you will all begin. You handle shipping yourself, you walk to your post office or get package pickup from your courrier.
If you are starting your business, this is your option. It takes more time to work yourself on shipping, but at first it’s cheap for you, and risks are low.
The inconvenient is higher international shipping rates for your customers than a big online store, but at the beginning, it’s your best option (but it always depends on your goals and on your market of course.)
Dropshipping is another option, and a very good one for beginners. But the goal is different. With Dropshipping you can’t sell your own product, you are dependent of the dropshipping supplier. Oberlo is the most known dropshipping platform, and operated by Shopify.
The advantage of doing dropshipping is you just have to sell products, but you don’t do any logistics. The dropship partner is taking care of that.
Choosing Dropshipping or not depends on your project, but if you do choose this option, international shipping isn’t an issue for you. So you definitely should translate your store to sell more!
- Fulfillment Warehouse
Fulfilment Warehousing is for more advanced stores. This solution consists in using a Third-Party Logistics Company which will do inventory management, order processing and shipping for you.
It’s a pretty good option when you begin to have too much orders to ship, and when you need more time to work on selling. Fulfillment Warehouse companies also negotiate shipping rates, so shipping through them is better for your customers. Even more with international shipping because rates could be really high, and choosing a Fulfillment Warehouse near your targeted markets can reduce a lot shipping rates too.
If you want to know more about Fulfillment Warehousing, Shopify did a great article to explain it.
But remember that as a beginner, this option may be too expensive for you. You should wait to have some orders before considering it.
If you want to know more on shipping on Shopify, go take a look to Shopify’s guide here.
Translating your Shopify Store
Now, it’s time to translate your store. To do so, use a plugin to go faster and do more.
With Weglot Translate, you can do 3 things:
- Manual or automatic translations of your website in 60+ languages
- Order professional translations if you want
- A Multilingual SEO Optimized Website with auto follow of Google guidelines in terms of SEO
The auto translation feature allows you to move fast on translating your website and don’t lose time. We allow you to focus on what matters: selling.
But if auto translation is not enough for you, then comes the Human Translation feature.
You can manually edit all your translations in Weglot, and use our Visual Editor to easily do it. You even can order professional translation directly from Weglot to get the best translation quality possible.
And remember that SEO is King. That’s why we worked on a plugin that automatically creates URL for your translated pages so they can be indexed in Google.
To install Weglot and try it for free, you just have to install the plugin here.
Converting Currencies and Translating Invoices
Then, the last touch. As an ecommerce, you should convert the currency to your targeted audience’s currency and translate your invoices to offer the best buying experience possible to your customer.
To do so, install a currency converter plugin like this one.
And to translate your invoices, we explained in another article how to do it with Weglot. Check it out.
- Choose the languages you want to translate your store into using analytics
- Know yourself, and your goals to choose the international shipping option that fits your needs
- Translate your Shopify Store by using a plugin like Weglot
- Convert currency and translate your Invoices with Weglot like we explained in this article