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7 key benefits of a multilingual ecommerce website

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The Internet has made the world we live in smaller than ever. It’s changed the way we do business, how we learn, politics, and even the way in which we interact with our loved ones.

For one, the Internet means our businesses are no longer restricted by physical location. Secondly, we can promote our products and businesses to virtually anyone in the world, no matter their location. 

That’s why it makes complete sense for retailers to make an ecommerce website, even more so today with traditional brick and mortar stores having to close due to COVID-19

However, one way user experience can most definitely be improved, is by ensuring that your ecommerce website is multilingual. That’s because a multilingual online store allows business owners to reach a huge number of prospects cost-effectively. 

Keep in mind that the Internet has also made it easy for your international customers to purchase products from anywhere in the world and in fact cross-border ecommerce is on the rise. But, an important requirement from those purchasing goods from outside their home country is that they can understand the website they’re potentially buying from. 

If that’s not enough to convince you of the benefits of a multilingual website, then let’s take a look at 7 other reasons why making your ecommerce website multilingual will take your business further.

Reach a wider customer base

Having an ecommerce site that’s readable by thousands or even millions of online shoppers from around the world means you’re instantly increasing the number of visitors to your store. 

Technology and the Internet have allowed a lot of businesses to expand globally naturally which can work well if you’re only interested in targeting the English speaking market, however what about the potential 75% of non-English speakers? Integrating other languages aside from English onto your ecommerce store means you’re bringing in more prospects. 

Fashion forward French eyewear brand, Jimmy Fairly, increased its international turnover by 10 times after adding multiple languages to its website with Weglot. It took only a week for their percentage of international sales to double and just 4 weeks later this figure had quadrupled.   

Jimmy Fairly homepage in English
Weglot customer, Jimmy Fairly

The results speak for themselves, but so does the data. A whopping 72.4 percent of customers would prefer to purchase a product or service from a site that provides them with information in their own language making it a must if you want to sell internationally.

It gives you an edge over your competitors

As of March 2020, only 25.9 percent of the world’s Internet population speaks English. If you want to expand to the international market and get ahead of the competition, then you need to have a multilingual site.

Adopting a multilingual website before your competitors means you’ll be one step ahead and can reach out to a much larger audience before they do. 

We don’t need to tell you the monetary benefits that you can gain when you reach an audience that’s far bigger than what you’re normally exposed to. Clothing brand Ron Dorff can vouch for that. Adding an additional 2 languages to their website resulted in a 400% growth in traffic. 

Improve customer experience

Personalization and user experience are paramount for today’s consumer. It’s not enough to just ‘fit in a box’, increased competition means it’s getting harder for ecommerce stores to stand out. 

Every day hundreds of ecommerce stores go live, backed by aggressive social media advertising. But, what they certainly don’t all keep in mind is making the buying experience as simple as possible for their potential customer. 

Ensuring everything from product descriptions, to the checkout process is translated means you’ve got every chance of making that all important sale. Your customers love it when they’re addressed in their native language. It makes them feel more at ease because they can navigate your website effortlessly.

Murad website in French and English
Weglot customer, Murad

They can easily understand everything and they won’t have to second guess themselves when making a purchase. As a result, they’ll spend more time browsing your site. Jimmy Fairly noticed just that, with a significant increase in the average duration of visitor sessions of 20 seconds longer.

The prospect of adding multiple languages to your ecommerce website can seem off-putting – especially for those with thousands of product pages – but the reality is, there’s no need to fear what lies ahead! 

Installing Weglot on your ecommerce store (available on any technology) takes a couple of minutes, no code and gives you a fast first layer of automatic translation which you can then edit to meet the needs of your brand

Weglot literally saves ecommerce businesses thousands of hours of traditional translation work and gives them a solution that takes care of localization and internationalization. The benefits of website translation are huge. Not to mention that 66% of customers prefer to pay more for a product if it has impeccable customer service. So, the entire buying process can be a pretty emotional thing, too.

Better online visibility

When you translate your ecommerce website, you can efficiently improve your rankings on key phrases and terms on major search engines, depending on the number of new languages your ecommerce site is offering. 

SEO visibility in both languages

You don’t need to go to extreme lengths like Neil Patel, who boosted his traffic by 47% in just three weeks after adding 82 different languages to his website. Better online visibility can mean targeting a smaller number of new markets and adding just 1 or 2 additional languages. 

Take a look at clothing brand La Machine Cycle Club – adding 2 additional languages to their website increased international traffic by 50%. Plus, don’t forget how important language can be for countries where a second unofficial language is widely spoken – take the US, it has the second largest population of Spanish speakers outside of Mexico. 

Cost-effective promotion

Creating a multilingual site does have a significant advantage in communicating to a more global audience, which can help increase your revenue. 

Moreover, the costs of running a multilingual site are pretty much the same because you don’t need to create a different site for every language when you use translation solution Weglot. 

This creates a more cost-effective brand exercise, allowing you to specifically meet your marketing objectives. 

Increase sales and revenues

Your sales and revenues are bound to increase when you present your site in other languages. Not only will it drive more traffic and thanks to Weglot allow you to be more searchable in your new markets, but users that are non-English speakers will be more than happy to purchase products from an ecommerce store that uses their native language. It also builds strong customer connections.

Did you know that a customer is 3 times more likely to carry out an online transaction when you sell products and services in their native language? That’s because they can better navigate, interact, and understand your site.

Cultivates trust

For some people, purchasing from a website that uses a foreign language is like taking a leap of faith, especially if it uses a language that they’re not totally proficient in. In fact, according to a survey by the Common Sense Advisory, 75 percent of non-English speaking online shoppers prefer to buy products from a website that uses their native tongue.

People tend to be more comfortable and trust brands that provide them with specific information in a language that they know and understand. As a result, it will be easier for you to build meaningful relationships with your online customers. 

Moreover, the very fact that you’ve gone out of your way to create a website that specifically caters to their language means that you’re truly customer-focused and that you do care – this is important in creating an excellent customer-centric experience for them.  

What’s next? 

There are a lot of benefits that come with having a multilingual site. This is the kind of upgrade that will make your ecommerce site more attractive, accessible and ultimately profitable in the long run. It will also allow you to create greater success in today’s competitive ecommerce landscape.

Try Weglot’s 10-day free trial and see how easy it is to create a multilingual ecommerce website in just minutes. 

About the author
The best way to understand the power of Weglot is to see it for yourself. Get your website multilingual live in minutes.
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