Weglot blog

How translation can boost your e-learning marketplace revenue

There’s a big emphasis on e-learning and online courses at the moment. 

Upskilling, efficiency, accessibility and the potential to achieve more, faster, are just some of the reasons why the e-learning industry has taken off at such an incredible speed. 

In this hyper-connected world, it’s never been more important to address the rapidly evolving training and development needs of people – whether for personal or career gain. 

An increasing number of companies rely on e-learning when looking to increase the skills of their employees, for both the growth of the company and employee retention.

And, naturally, the easiest, and let’s be honest, the cheapest way to do that is through e-learning otherwise known as online learning, which usually costs significantly less than sending staff members to offsite courses with extra budget needed for travel expenses.

But, it’s not just users of e-learning platforms that are reaping the benefits. Entrepreneurs are seeing the huge revenue potential to be made from selling e-learning courses. 

And, by huge revenue we mean a projected industry worth of $37 billion dollars by 2020.

The benefits of creating an e-learning business

Technology has dramatically improved the education delivery system, with learners able to access a plethora of online courses from anywhere in the world

And, targeting that pool of people has never been easier. Entrepreneurs and businesses are quickly profiting by this rise in popularity of online courses and the ability to share their skills with people from all over the world. 

For one, it’s incredibly simple to set up an online course through a learning management system (LMS), the set up costs are low, and, if you target the right audience, you can see a major boost to your income. They also take relatively little time to create (as you’re using your skill set to form the course) and require little maintenance over all. 

Some companies are using e-learning courses as a form of lead generation. Offering free online courses showcasing their offering and bringing customers through the conversion funnel that way. 

Others are selling online courses as a second form of income, by utilizing the skills they already have and finding a gap in the market. 

The beauty of online courses is that once they exist, they can be sold over and over again, without the need for stock management or shipping issues that other e-commerce retailers suffer from. 

And, because your customer pool can span from all over the world (and you don’t need to worry about tricky logistical issues such as international delivery) you’ll want to seriously consider the potential that translating your online course will bring you…

Why translate your e-learning marketplace 

There is an undeniable web bias when it comes to the language many online businesses choose to promote their products or services in. And, that language is of course English. 

But, if you’re selling a product or service online, you’re already reaching a global audience and you’d be naive to think that presenting your website in only English is going to help convert foreign website visitors.  

Stop reading now if you don’t want to hear that 75% of consumers will only buy in their own language. Scary right? 

And, the same can be said when it comes to offering online courses – you’re an online business after all. Your customer base is about to grow tenfold if you consider offering your e-learning courses in more than one language. 

Especially when you look at the numbers. Asian countries in particular are fast becoming a big market using e-learning platforms, with Romania, Poland, Brazil and Colombia close behind. And, what do they all have in common? They’re not English speaking countries. 

growth-elearning-industry

(source Docebo e-learning trends report 2014-2016)

E-learning simply works so well because an online learner can be located anywhere in the world and that’s not something that’s going to change.  

How to create your online learning course | LMS

Just like the importance of choosing a WordPress theme, it’s also incredibly important to make sure the LMS you select can scale with your business. 

You’ll want to find a LMS that handles everything from how to display your courses in a dynamic and creative way, to handling the monetization of those courses and finally an intuitive interface for tracking the analytics of your courses.  

And, you’re in luck. E-learning platforms like the WordPress Tutor LMS plugin from Themeum are changing the marketplace by offering just that. The revolutionary drag & drop system allows users to display and create online courses effortlessly (without the help of developers), creating unlimited resourceful courses for potential students.

Tutor-LMS-elearning

Whether you’re an individual instructor, educational institute or a business offering online learning, the Tutor LMS plugin caters for all courses, big or small.  

And, the all important translation part? Good news – it’s completely compatible with Weglot, so those courses you were once offering in just one language…can now be opened up internationally, to make learning accessible for all.  

With more than 100 languages available through the Weglot WordPress translation plugin, you can open up your e-learning courses to the world (and of course increase your revenue by targeting new markets). 

Check out the Tutor LMS plugin and Weglot in action

But, don’t be put off by the potential scary sounding process of translating your e-learning courses. With Weglot, the hard work is done for you. It automatically translates and displays your course content in around 5 minutes, without the need for code or developers

Then, use the Weglot dashboard to manually edit your translations or order professional translators to take a look over any finer details and get your translations spot on. 

Create your online (internationally available) course with the Tutor LMS plugin and make it multilingual with translation plugin, Weglot!

Want more? Read: How to Add a WordPress Language Switcher to Your Site, A Best Practice Guide for WordPress Multilingual Websites, Multilingual SEO | The definitive checklist

About the author
Elizabeth Pokorny

Content Manager at Weglot

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