Updated on 02.10.19
Running a fashion or beauty ecommerce store is a brutally competitive online business. With worrying stats showing that 1,875 fashion retailers shut down in 2018, standing out from your competition has never been more important.
First impressions count. Any webpage of a company that deals with commerce online has to meet several criteria.
First of all, it should be visually appealing in order to attract the interest of your site visitor. Statistics show that users make up their mind after just 50 milliseconds as to whether they’ll continue browsing your ecommerce site.
Secondly, website structure is key. Your site needs to be well-structured and clear, to make navigation easier for your site users. This also means only including pages in the main navigation that will actually lead to conversions. Make it easy for your users to purchase in as few clicks as possible.
Thirdly, and we shouldn’t have to remind you…but having a mobile optimized ecommerce site is critical. In fact, in 2018, Forrester’s 2018 Retail Wave found that smartphones were involved in more than $1 trillion (USD) worth of retail purchases in the US alone..
Best Shopify fashion and beauty themes
So, when you’re in the early stages of building your online Shopify store you’ll naturally want to ensure it’s unique and outstanding.
Using a web designer to create your store can take a lot of time and money, which is why it’s incredibly beneficial to purchase ready-made customizable templates through Shopify to help you create a fashion/ beauty ecommerce site that’s memorable.
Whilst you might worry this won’t make your site unique, there are countless customizable options you can choose, such as color scheme, fonts and rearranging the elements on your page.
Moreover, the ready-made templates, such as the ones designed by TemplateMonster, are responsive, which means that they’ll look uniform on any device and in any browser.
And, an extra bit of good news, ready-made templates are pretty easy to install and run and rarely require the help of a developer.
With all this information taken into consideration, it’s now time to take a closer look at the Top 7 fashion and beauty Shopify themes developed by TemplateMonster.
1. NewLook – Multipurpose Shopify Template
This multipurpose Shopify theme is suitable for any stylish and elegant store. It gives you the possibility to create sections on your homepage to present your content to the best advantage.
- Selection of galleries, images with texts, collection lists, featured products, single products, testimonials and other sections
- Megamenu to add categories and subcategories
- The theme is multi-currency ready, so there is a possibility to run an international store in different languages using Weglot App
2. Hamintec – Sneakers Store Shopify Template
Showcase your sneaker store with a theme that encompasses sleekness and functionality.
- Enhanced view on high-quality sneakers in powerful Megamenu gives your site a professional look and facilitates navigation
- Customizing your website is simple with the theme Color Switcher
- Present information in a more engaging way, such as slides, can be achieved with the Slider
- The theme is equipped with Parallax that creates an unforgettable visual impression on your customers
- Multiple sorting options, product badges, and an Ajax cart guarantee your clients’ seamless shopping experience.
3. Style Factory – Hair Styling Responsive Shopify Template
A modern hair care theme that utilizes white space to bring the attention straight to your products.
- Outstanding Megamenu with categories and subcategories, and product badges that present essential information clearly
- Faster page loading times due to the Lazy Load effect
- Fully responsive
- Customers will love Ajax Cart for being able to add products to the cart without reloading the page
- Sorting options that promote the search
4. Beauty House – Cosmetics and Personal Care Products Store Shopify Template
This delicate, fresh theme will attract the attention of anyone searching for cosmetics online.
- Take advantage of Product badges to present your new items to customers
- Arrange your products in well-organized categories and subcategories of the Megamenu to make navigation easier. Include extra content and advice on various topics to facilitate your clients’ searches
- The theme also allows you to show prices in different currencies to attract international buyers, especially when used in combination with website translation solution Weglot
5. Glamorous High – Lingerie Responsive Shopify Template
A theme that any lingerie entrepreneur can use to showcase their products.
- Demonstrate your products in action with the use of a large background video
- To facilitate the navigation, apply Product badges and personalize a Stick-to-Top Menu. To give your clients a possibility to see the tiniest details of your products, use Elevate zoom
- Visitors will be able to subscribe to your news with the help of Newsletter Subscription Pop-up
- With the addition of a blog your clients can find recommendations and advice
6. Zhigan – Men’s Suits Shopify Template
This sophisticated Shopify theme is bound to strike the right note with your website users.
- With the help of Theme Color Switcher, make your store look stylish and choose the best color scheme
- After that, apply Product badges to give precise descriptions of your products
- With the touch-enabled jQuery image zoom plugin your customers will be able to examine the smallest details of your products
- Also, users can see to see the product price in different currencies, making selling internationally simple – especially when combined with the Weglot translation App
7. Shine – Trendy Store Shopify Theme
If you want to create an eye-catching, bright webpage that immediately catches the attention of your site visitor, then this theme is for you.
- Arrange multiple products in categories and subcategories in the Megamenu
- Also, add Product badges to your items to present them to the best advantage
- Showcase the gallery of your products in a smart well-organized carousel and demonstrate your slides with promos or new products with the help of Slider
- Your clients can use various Sorting options and arrange their search results in the way they find most suitable
- To communicate your news to your clients, apply Newsletter Subscription to your store
As you can see, there are lots of different ways to create and run a powerful online ecommerce Shopify store that deals with beauty and fashion. If you want to find out more about TemplateMonster Company that developed these themes, you can see more on TemplateMonster website.
You may decide you actually want to delegate the creation of your company’s site to professionals who will take into consideration all your demands. If this does become the case, you can address Service Center at TemplateMonster.