Operating a website can involve some complexity in terms of website development and setting up hosting – and running an ecommerce store only increases the challenge.
That’s because your store not only needs to look appealing to attract purchases, but it’ll also need to be able to handle ecommerce-related tasks, such as taking customer payments and handling shipping, with ease. In addition, if you intend to serve an international customer base, then your store should ideally be multilingual as well.
What this means is that if your multilingual ecommerce business is to be successful, you’ll have to invest in an ecommerce platform capable of supporting your specific needs. The good news is that you have no shortage of options to choose from. According to Builtwith, for example, WooCommerce is currently the most popular ecommerce solution used by the top one million websites in the world, followed by Shopify and Magento.
But if there’s one platform that has been gaining popularity in recent years, it’s Webflow. Although it’s relatively new, Webflow has been gaining rave reviews for its powerful features, wide variety of integrations and ease of use for developers and non-techies alike. So if you’re launching a new multilingual ecommerce store, Webflow is definitely worth checking out.
Keep reading to learn how you can run a successful multilingual ecommerce business using Webflow ecommerce, plus some tips on helping your online store stand out from the crowd.
Why use Webflow for your ecommerce store?
Webflow is a website builder platform for businesses to create, design and host beautiful websites in the same place, and without using code. In particular, Webflow offers powerful ecommerce features such as:
- Product pages and checkout pages (which are 100% customizable)
- Checkout using payment gateways such as Stripe, Apple Pay and PayPal
- Discounts and coupons
- Shipping calculators and rules
You can use Webflow’s visual website editor to design your ecommerce store exactly how you want visitors to see it, before listing your products and setting up your payment options. Your shipping settings and fulfillment can also be configured directly in Webflow.
Not only that: Webflow also supports thousands of app integrations with the help of native integrations and Zapier, making it a breeze to further power up your Webflow ecommerce store. For example, if you want to make your store multilingual, you can integrate Weglot to Webflow to have Weglot translate all your store pages. (More info on how to create a multilingual store with Webflow here!)
In short, if you’re looking for an all-in-one ecommerce platform that’s user-friendly and easy to customize without writing a single line of code, then Webflow is a strong choice.
Making your Webflow ecommerce store multilingual
After you’ve set up your Webflow site, you may want to turn it into a multilingual ecommerce store to appeal to an international customer base. Doing this is easy, as you can:
- Create a beautiful ecommerce store without code. Using Webflow, you don’t have to grapple with code. Instead, you can effortlessly design new store pages using its drag-and-drop visual editor. This helps you spend less time on web development and more time on making your business successful across multiple markets.
- Build your brand, not just a store. Thanks to Webflow’s design options and visual interface, you can craft an impactful brand that appeals to your customers, as opposed to being just another random and generic-looking store on the web.
- Easily edit and upload different content to your online store pages using Webflow’s visual editor. For example, if you’ve got a new product for your international customers, adding it to your Webflow ecommerce store is a piece of cake. Your ecommerce site administrators will thank you for this as your store grows!
Importantly, for a multilingual ecommerce store, you’ll also want to ensure that your store can be displayed in multiple languages. Webflow doesn’t offer a native solution for translation, but you can pair your Webflow ecommerce store with a translation software such as Weglot to have your store pages translated quickly and with a high degree of accuracy.
Tips for creating a successful multilingual Webflow ecommerce store
1. Choose the right theme for your Webflow ecommerce store
Pick a store theme that’s tailored to the products you sell and your target audience. For example, if you sell electronics to a younger, tech-savvy crowd, you may want to opt for a theme that gives off a modern, high-tech vibe. On the other hand, if you sell luxury items to working professionals, a theme that evokes sophistication and class may provide a more appropriate user experience.
Webflow offers over 500 fully customizable theme templates that you can make your own with the help of effects, animations and even customized interactions. That said, while you have complete flexibility over the look of your store, try not to go overboard.
An international ecommerce store will be visited by different audiences in different markets, and may hence be interpreted differently by each person. You don’t want to inadvertently use something that offends a particular segment of customers.
With this in mind, using a clean and tasteful theme for your Webflow ecommerce store is probably the best choice.
2. Be strategic with your product lists
If visitors can’t find what they’re looking for in your Webflow ecommerce store, they’re not going to be able to buy it from you. So you’ll want to make it easy for your visitors to browse and get excited by your offerings. This can involve:
- Categorizing and labeling your products in a logical manner: for example, listing cat food and dog food in separate categories if you run a pet store.
- Having descriptive product titles and descriptions: this is especially important if you’re using a translation plugin like Weglot – you don’t want your multilingual pages to be mistranslated!
- Adding product images: the more the merrier, especially if your products look different from different angles.
- Creating specific pages or products for certain markets: this may be appropriate if you want to make certain products available only in certain markets, whether for logistical or other reasons.
3. Offer a language switcher
If you’ve made your Webflow ecommerce store available in multiple languages, then you’ll need to signal this to your ecommerce website visitors. You can do so by adding a language switcher, which is a button that helps visitors change the contents of your ecommerce site to their language (if available).
As an example, our Weglot translation plugin automatically adds a language switcher to your Webflow ecommerce store after setup. You can also customize the look of the Weglot language switcher by using our UI Kit, which offers not one but 14 different styles of language switchers to choose from.
4. Customize your shopping cart and checkout pages
When a potential customer has found something that they’d like to buy from you, it’s time to nudge them towards checkout! Add elements and components that facilitate your customers’ checkout experience with you, regardless of the language that they’re viewing your ecommerce store in.
For example, you can customize the design of your “Add to Cart” buttons to make them more enticing to click on, and add order confirmation elements to your checkout pages for customers to review their orders before submission.
It also doesn’t hurt to display a progress bar in your checkout sequence to show customers where they are in the checkout process (and how close they are to securing their purchase).
5. Add an abandoned cart recovery email sequence
Sometimes, a customer may place items in their shopping cart, only to not go through with the checkout process. This can happen for many reasons, such as the customer changing their mind, or the customer getting distracted and forgetting to checkout.
This is where having an abandoned cart recovery email sequence is handy – if you have the customer’s email address, you can send them an email to remind them: “Hey! You still have items in your shopping cart – don’t forget to checkout!” You’ll be surprised at how effective this can be in enhancing conversions, especially if the customer had genuinely wanted to confirm their order but had just forgotten to do so.
Webflow doesn’t have a built-in abandoned cart recovery feature, but you can integrate your Webflow ecommerce store with Monto to set this up. Learn more using Monto for abandoned cart recovery here.
6. Market your Webflow ecommerce store widely
To maximize your sales, you’ll want to spread the word about your Webflow ecommerce store as far and wide as possible. This can include advertising your store in Google’s search engine listings, where you run localized search ads based on the country that your target customers are based in. Integrations such as Clever Ads can help you set up such Google Ads for your store without all the daunting bidding and ad optimization work.
Apart from buying search ads, think about optimizing your Webflow ecommerce store for search engine traffic. If done right, search engine optimization (SEO) is great for getting long-term traffic on auto-pilot, and it all starts with helping your store pages rank for the right search engine keywords. You’ll also need to ensure that your store pages are being served in the right languages to the right audiences – especially for the translated versions of these pages.
Weglot is built to not only translate web pages, but to also support multilingual SEO. This includes creating language subdirectories for your store pages to help search engines index your translated content and adding hreflang tags so that search engines can serve up the appropriate versions of your store landing pages based on a searcher’s location.
Get started with Webflow ecommerce and Weglot
Building a successful multilingual ecommerce store depends on using a flexible and effective ecommerce platform together with an effective translation plugin, such as the combination of Webflow and Weglot.
That’s because with countless ecommerce stores all vying for a slice of the online retail pie, you’ll need to think about how you can design your store in an eye-catching way that beats the competition. Your store will also have to be supported by powerful ecommerce features and hosted by a reliable platform – and Webflow checks off all the above boxes.
Not only that: you’ll also want to translate your store pages to cater to an international audience. Weglot can do so effortlessly for all the languages of your choice, no matter how small or large your Webflow ecommerce store is. However, you don’t have to take our word for it. You can register a Webflow account and build up to two Webflow websites for free before deciding whether the platform is for you. Weglot is similarly free to test-drive, and you can do so by signing up for a free trial of Weglot here.