Weglot blog

Our Top Webflow templates for going multilingual

A blank slate.

For a designer, the blank slate (or site) is exciting. It’s a sandbox for creativity, a big playground where the designer has (literally) carte blanche to do whatever they want.

Developers may have the same feeling—the buzz provoked by a blank page waiting to be riddled with brackets and commands and perfectly-placed semicolons, to the point that some even describe a “coder’s high” when the workflow gets intense.

But if you’re not a designer or a developer—or if you’re only a little bit of one, or the other, or both—the blank page is probably more intimidating than inviting. Especially if you’re trying to build a website, which necessitates the work of both designer and coder.

Webflow sets itself apart from most other site-building platforms in that it essentially combines these two types of blank slates: the designer’s white page and the coder’s tabla rasa. But what really sets it apart is its interface, which makes both of these workspaces accessible to non-designer and/or non-coder users, all while bestowing them with the creative power that designers and devs can unleash in environments of total freedom.

Blank slate or template?

For those who still look at a blank page—even a Webflow one—with apprehension, fear no more: Webflow and a lot of its community members have collectively created a variety of solutions to this problem, in the form of templates.

On the scale of customizability, Webflow templates sit somewhere between the fixed-and-fastened Squarespace template (where pretty much everything, down to the font and color scheme, is more or less determined by the template’s or site’s presets) and the often nebulous WordPress theme, where nearly anything can be personalized with the right plugin or snippet of code.

We’ve seen that one of Webflow’s greatest attributes—from a designer, coder, or jack-of-all-trades’s point of view—is its lack of restraints on design and interaction. Templatization, by definition, puts some restrictions on the website builder—but also makes building a website easier, by streamlining the process with presets. 

This whole idea might seem contrary to the logic of Webflow, but it really isn’t. How, you might wonder, does Webflow still run a healthy parallel template economy? 

Essentially, it’s all in the architecture: all Webflow templates are built with Webflow, and to use one—whether free or paid—you clone the original directly within Webflow, meaning you can modify any part of the cloned site with total freedom. 

While many other site-building platforms require template designers to upload specific file types that may be tough for a non-dev to edit, Webflow keeps everything in one place. You can use a Webflow template exactly as is, or simply as a layout structure for a highly-personalized site.

We’ve dug up a few particularly multilingual-friendly Webflow templates for those of you who are eyeing international audiences. These templates allow users to organize their text and media flexibly, so that website translation doesn’t tamper with aesthetic elements like spacing and overlaps. The best news is that all of these templates are cloneable (albeit, some at a price); that means that, if you see one you like, you can get it started as the basis of your multilingual Webflow x Weglot project right away.

1. Timber, keeping things simple

Developer: Medium Rare

Price: $79 (USD)

Check it out for yourself here

Timber is more than a page layout template. It’s an entire UI kit, meaning that users can pick and choose from a variety of cloneable elements—as well as pre-made page templates—to use throughout their site as they please.

Again, one of the biggest advantages of cloneable elements is their customizability: the buttons, menu styles, popups, and other features in any UI kit can be styled and adapted to any website.

The flexibility that UI kits give users is key for multilingual site owners. Being able to adapt button styles and menu formats allows you to take into account the changes in word lengths, for example, that might occur when translating to another language; it also opens up further possibilities for styling and integrating you language switcher button into your site.

Personalizable button styles in the Timber UI Pack
Timber menu styles for all menu lengths and text widths

At first glance, the Timber aesthetic seems pretty set in stone—especially in terms of the color palette. But the examples of Timber elements and page layouts on the Timber site are vehicules for the template’s own branding, and are meant to be reappropriated for other brands. That’s the whole point of a UI kit: think of it as code + design waiting to be hijacked and made your own.

A great multilingual example of Timber in action is German innovation agency, Crisp Studio’s, German-English website. One look at their homepage, and you wouldn’t necessarily guess that they had used Timber as a template:

They managed to flawlessly incorporate their branding onto a Timber-provided landing page, adding their own visual identity elements and playing around with the layout and interactions to create a clean, cool, and…well…crisp experience 💎

2. Quicksmart, the startup star

Developer: Medium Rare

Price: $79 (USD)

Check it out for yourself here

Webflow’s template store isn’t lacking in startup-oriented products: there are 42 templates alone for the ‘Startup’ tag, compared to 10 for the ‘Beauty’ tag, and only 2 for the ‘Hotel’ and ‘Medical’ tags.

Needless to say, Webflow is a startup-friendly tool (indeed, they were once themselves a startup—and, though highly valued by VCs and employing over 70 people now, still operate like one, in the vein of a lot of tech companies). If you’re building a website for a startup, how can you avoid getting overwhelmed by the multitude of choices?

Standout startup branding: no easy task

Obviously, the word “startup” no longer exclusively refers to small tech companies: there are startups in every industry today. In spite of this diversity, there’s a tendency to adhere to a tech-inspired design standard in all things branding—most likely as a result of the startup world’s tech heritage.

Startup branding has become progressively more homogenous, making it more difficult, in parallel, for new startups to distinguish themselves—especially online, where templatization has become the norm and minimalist, uncluttered sites differ only in content and color schemes. 

Perhaps it’s because of Webflow’s own startup-to-standard genesis that its template team prioritized startup-friendly layouts, or perhaps it’s just that Webflow’s marketplace has attracted a lot of designers with a taste for the innovation ecosystem. Either way, the good news is, there’s no shortage of highly-customizable startup templates on Webflow, and some of them—like Quicksmart.

Quicksmart, like Timber, is actually a UI kit—meaning it comes with a whole set of cloneable and modifiable features, as well as a full range of simple page structures waiting to be embellished and emboldened by your brand’s visual identity.

A localizable solution for a globalized market

Since one of the criteria to being considered a startup is generally newness, it’s fair to say that all startups in existence today were created in a global context: a world where everyone is pretty much connected, beyond geographic barriers. Even if not all startups target global markets, they should all be aware that their reach could expand across the planet—thanks to the Internet—via nothing more than a website or solid social media presence.

With that in mind, tailoring a startup site to international audiences is pretty much never a bad idea.

The Quicksmart UI kit follows the now-common codes of startup websites—plenty of white space, room for illustrations, simple typography and smooth page interactions—and provides a fluid framework for language-switching, with customizable pre-programmed buttons and a flexible grid layout (which, as we’ve already covered, is one of Webflow’s best attributes when it comes to building multilingual sites).

Swedish digital HR-management solutions company Teamvate has taken full advantage of Quicksmart’s modulable structure on their site, organizing their information in ways that avoid spacing problems when switching from English to Swedish, despite the average 30% contraction in character count that this switch entails, according to word counting software AnyAccord.

3. Oxy, communicating creatively

Developer: Deni Bozo, Webflow Expert

Price: $79 (USD)

Check it out for yourself here

Oxy presents itself as a template for “agencies and creatives alike;” the good news is, since it’s not just a single-site template but—like Quicksmart and Timber—an entire UI kit, Oxy can be adapted to other types of sites, too.

Ultimately, what makes Oxy stand out isn’t exclusively its agency-friendly positioning. Rather, it’s high-impact visuals: Oxy allows users to take full advantage of the smooth scroll animations that Webflow has become known for.

The Oxy templates animation sequences are pretty much applicable to any type of website: the key is that they prioritize big visuals, which—if you subscribe to the “a picture’s worth a thousand words” mentality—is a great way of communicating universally. It may not necessarily be a particular advantage for multilingual websites, but, in the grand scheme of things, it works in the same logic that multilingual website creators and business owners tend to follow: the more viewers/buyers/readers I can reach, the better. 

That said, what makes Oxy’s animation style particularly well-adapted to multilingual websites? Spacing.

Whether you’re into the minimalist trend in web design or not, it’s got one major advantage in the multilingual sphere: lots of space around text areas, meaning that switching between languages—and, necessarily, between character counts—doesn’t mess up overall page layout (and, most importantly for Oxy users, those beautiful space-dependent animations).

Ready, set, clone

Ready to get started on your multilingual Webflow site? Timber, Quicksmart, and Oxy are all available on the Webflow template store, where you can also explore other templates designed especially for your sector of activity. 

There are some other great ones you might want to test if you’re in one of these 6 industries and considering building a Webflow site for your business; you’ve also got some great ecommerce opportunities in the multilingual Webflow world, and, of course, a whole lot of design freedom when it comes to implementing a language-switcher and multilingual visual strategy.

About the author
Madeleine Leddy

Junior Content Marketing Manager @ Weglot.

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